{"id":13778,"date":"2022-12-21T20:19:34","date_gmt":"2022-12-22T02:19:34","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/7-tips-para-ayudar-a-posicionarte-en-tiktok-y-reels-de-instagram-tecnologico-de-monterrey\/"},"modified":"2022-12-21T20:19:34","modified_gmt":"2022-12-22T02:19:34","slug":"7-tips-to-help-you-position-yourself-on-tiktok-and-instagram-reels-monterrey-technology","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/7-tips-to-help-you-position-yourself-on-tiktok-and-instagram-reels-monterrey-technology\/","title":{"rendered":"7 tips to help you position yourself on TikTok and Instagram reels \u2013 Tecnol\u00f3gico de Monterrey"},"content":{"rendered":"<p><span><span><span><span><span><span>Although they may seem the same, <strong>An Instagram reel and a TikTok video have differences <\/strong>with each other and it is important to understand each of these social networks if you are looking to position yourself.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>That is why the <strong>EXATEC Gerardo Alvarado<\/strong>, founder of the platform \u201c<a href=\"https:\/\/www.instagram.com\/como_comi\/\">How I Ate<\/a>\u201d, who has nearly 500k followers on TikTok and Instagram, shared some tips to reach more people and <strong>give more exposure to brands<\/strong>.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>During the talk \u201cStrategic principles for reels and TikTok at INCmty 2022, Alvarado spoke about <strong>7 elements <\/strong>addressed in the book \u201cContagious\u201d by Jonah Berg:<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>An Instagram reel is not the same as a TikTok, since the purpose of the latter is <strong>entertain<\/strong>, while the first is for <strong>inspire<\/strong>, explained Gerardo Alvarado.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cYou have to think from the origin of the platforms: the reel is what&#039;s nice, like a photo, and TikTok is for watching stories. <strong>A TikTok can be a reel<\/strong>, but a reel can&#039;t be a TikTok,\u201d <\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>mentioned.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p> \u00a0<\/p>\n<p> \u00a0<br \/><span><span><span><span><span><span>Trigger <strong>impression <\/strong>in front of other people through Instagram reels and TikTok videos is a resource that can enhance your brand or content, said the entrepreneur.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cTo understand why something is shared <strong>you have to understand biological or psychological traits <\/strong>of the consumer: as human beings we share what generates a perception in others.<\/span><\/em><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cMore cultured, more intelligent, more traveled. Not bad. It is something common and biologically natural,\u201d <\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>he pointed out.<\/span><\/span><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><span><span>The <em><strong>triggers<\/strong><\/em>, explained the entrepreneur, is the resource that <strong>will keep the user&#039;s attention <\/strong>in the content and on which the rest of the elements will be based.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201c&#039;<strong>Trigger is to generate identification<\/strong>. Make use of the common external context. For example, the cold. You can also make use of the trending behavior or product. For example, music.\u201d<\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, he mentioned.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p> \u00a0<\/p>\n<p> \u00a0<br \/><span><span><span><span><span><span>Among other tips, the EXATEC of the Marketing career recommended <strong>create emotions <\/strong>among consumers and inspire them through knowledge, power or beauty, among others.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cIf you want something to be shared, it generates extreme emotion, it really produces a feeling. For example, everything that is true comedy is shared because it is funny.\u201d<\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, said.<\/span><\/span><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><span><span>People imitate because <strong>Others&#039; advice provides insight<\/strong>, that is why the <strong>testimonies, <\/strong><\/span><\/span><\/span><\/span><\/span><\/span><strong><span><span><span><span><em><span>unboxing<\/span><\/em><\/span><\/span><\/span><\/span><\/strong><span><span><span><span><span><span>, among other similar content, <strong>generate virality<\/strong>, Alvarado said.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cWe talk about the psychology of imitation because we are human beings who by nature imitate and do what others do,\u201d <\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>Indian.<\/span><\/span><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><span><span>The more stories we tell on Instagram and TikTok, said the founder of \u201cC\u00f3mo Com\u00ed\u201d, <strong>the more accepted a brand or content will be<\/strong>.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p> \u00a0<br \/><strong><span><span><span><span><em><span>\u201cA TikTok can be a reel, but a reel can\u2019t be a TikTok.\u201d \u2013 Gerardo Alvarado<\/span><\/em><\/span><\/span><\/span><\/span><\/strong><\/p>\n<p><span><span><span><span><em><span>\u201cPersonal narratives, experiences and evidence engage people. Novels, for example, are pieces of stories that capture views.\u201d<\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, he mentioned.<\/span><\/span><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><span><span>For the entrepreneur, <strong>Creativity is much more important than production<\/strong>, since it is more relevant to understand the needs and behaviors of the end user&#039;s life.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cIf you want to create from scratch, look at all the TikTokers and their videos don&#039;t look very produced, they look organic. <strong>Creativity must be prioritized<\/strong>.<\/span><\/em><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cTo create an idea consume content, <strong>Understand the origin of your product<\/strong>, situations related to your product or service, what interests and excites\u201d<\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, he noted.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>In addition to creating \u201cC\u00f3mo Com\u00ed\u201d, a gastronomic content platform, Gerardo Alvarado provides services to <strong>50 brands related to gastronomy<\/strong>. Collaborated with <strong>Facebook and Google <\/strong>for retail strategies.<\/span><\/span><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><em><span><strong>\u201cCreativity must be prioritized.\u201d \u2013 Gerardo Alvarado<\/strong><\/span><\/em><\/span><\/span><\/span><\/span><br \/>\u00a0<br \/><span><span><span><span><span><span>INCmty of the <\/span><\/span><\/span><\/span><\/span><\/span><a href=\"https:\/\/tec.mx\/es\/oferta-educativa-profesional\"><span><span><span><span><span><span><span><span>Monterrey Institute of Technology<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span> It is the largest entrepreneurship festival in Latin America and this year celebrated its tenth anniversary.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><em><span>\u201cWe are very excited to have the opportunity to be a meeting point between entrepreneurs and investors so that they can exchange experiences, knowledge and possible partnerships\u201d<\/span><\/em><\/span><\/span><\/span><\/span><span><span><span><span><span><span>, commented Josu\u00e9 Delgado, director of INCmty.<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>This year the festival returned to face-to-face and <strong>It took place on November 15, 16 and 17 <\/strong>at Cintermex, in Monterrey.\u00a0<\/span><\/span><\/span><\/span><\/span><\/span><br \/><span><span><span><span><span><span>This edition <strong>had more than 100 speakers <\/strong>as <\/span><\/span><\/span><\/span><\/span><\/span><a href=\"https:\/\/conecta.tec.mx\/es\/noticias\/nacional\/emprendedores\/4-habitos-emprendedores-jay-shetty\"><span><span><span><span><span><span><span><span>Jay Shetty<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/a><span><span><span><span><span><span>, James Clear, Alina Morse, Penny Locaso, among other national and international speakers, in addition to 200 networking moments and investment opportunities.<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<p><strong>READ ALSO:<\/strong><br \/>\u00a0 <\/p>\n<style>\/*Parche para men\u00fa inline*\/ #block-topheaderleft-2 li {   display: inline-block; } \/*Termina parche para men\u00fa inline*\/ .view-display-id-block_1 .img-responsive { \t\tmargin-left: 0;     } \/*Ocultar bot\u00f3n de suscripci\u00f3n en toolbar*\/ .acquia-active-subscription {   display:none !important; } \/**\/ \/*Fixes 04\/Oct*\/ .grid-image::after, .main-image-home::before, .top_image::before {   background: linear-gradient(rgba(0,0,0,0), rgba(0,0,0,0)60%, rgba(0,0,0,0.5)) } .page-node-type-news #cboxWrapper .right.carousel-control {     width: 90%;     background-image: none; } .page-node-type-news #cboxWrapper span.glyphicon-chevron-right {     display: flex;     height: 100%;     top: 0;     align-items: center;     justify-content: center;     width: 10%;     right: 1%;     background-image: linear-gradient(to right, rgba(0,0,0,0.0001) 0, rgba(0,0,0,0.5) 100%);     padding-top: 15px; } .cke_editable a {     color: var(--azul-t); } .page-node-type-news ol, .page-node-type-editorial ol {   padding-left: 1.5em !important;   margin-left: 0 !important;   list-style-position: inside; 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EUGENIO GARZA SADA 2501 SUR COL. 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