{"id":13712,"date":"2022-12-20T11:10:30","date_gmt":"2022-12-20T17:10:30","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/"},"modified":"2022-12-20T11:10:30","modified_gmt":"2022-12-20T17:10:30","slug":"instagram-turns-12-amid-an-identity-crisis-it-wants-to-look-like-tiktok","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-turns-12-amid-an-identity-crisis-it-wants-to-look-like-tiktok\/","title":{"rendered":"Instagram turns 12 amid an identity crisis: it wants to be like TikTok \u2013 RPP Noticias"},"content":{"rendered":"

On October 6, 2010, Kevin Systrom and Mike Krieger launched one of the world's most popular apps in San Francisco: Instagram<\/strong><\/a>This social network has not only fostered a passion for photography, but also encouraged its users to share their most personal and intimate moments through images.
However, 12 years after its launch, Meta's now-popular app is going through an identity crisis, forgetting everything that made it world-famous: wants to promote short videos and all because TikTok<\/strong> is dominating mobile in that format.<\/a>
Going back in time, there is something very important to highlight. Systrom, one of the founders of Instagram<\/strong>, was a university classmate of Mark Zuckerberg, who would later buy his project.
In any case, the couple started their creation based on the iPhone, specifically the model 4. This tool, named Instagram<\/strong> As such, it was released on October 6th on the App Store.
The app's growth was rapid, with great reception from Apple users. In just a few months, by January 2011, we were already seeing the famous hashtags that remain to this day, facilitating topic searches.
Instagram<\/strong>, from Instantaneous and Telegram, is an attempt by the creators to recall their childhood with Polaroid photographs, a fact also reflected in their first icon. Therefore, it was also common to see square images in honor of these early cameras.
The first photo uploaded to Instagram was titled 'Test' and featured Systrom's pet.
A post shared by Kevin Systrom (@kevin)<\/a>
The social network, which had become famous on the iPhone in just one year, needed to make the leap into the other major market: Android. In April 2012, the launch was one of the biggest in that decade: more than a million downloads were achieved in a single day.
Such a track record was enough for Facebook, already consolidating in the market, to buy Instagram<\/strong> for one billion dollars, promising administrative independence.
This generated a more significant change in the app: while the logo was changed to a minimalist one and ads and advertisements appeared, Instagram<\/strong> would begin not only to generate its own functions, but also to assimilate those of other companies.
Instagram<\/strong> It began to gain more audiences with the arrival of Stories, posts that only last 24 hours on the profile. However, this feature is not original to the app, but from Snapchat, one of the main competitors in the market.<\/a>
And that would be one of the main trends the app has followed in recent years, focusing much more on competing with apps from other sectors than creating its own features.
Its founders, Kevin Systrom and Mike Krieger, no longer agreed with Facebook's handling of the app and left the company. A similar situation occurred with WhatsApp.
IGTV and live streams were coming to Instagram<\/strong> in a clear attempt by the company to compete with YouTube. The results? IGTV is no longer a thing, and live streaming is far from the app's strong suit.<\/a>
But The most critical case has been that of Reels<\/strong><\/a> and the decisions made by Adam Mosseri, current CEO of Instagram<\/strong>.
Reels<\/strong> It was born as a form of competition TikTok<\/strong>, where short videos not only attract more young people around the world, but also keep them on the app longer. What's more, The Chinese app has already surpassed all of Meta's apps, Facebook's new name, in downloads in the last year.<\/a>
In the framework of its anniversary, Kantar IBOPE Media revealed in its latest edition of the Target Group Index (TGI) study, that Instagram<\/strong> It is the preferred digital platform for 361% of Peruvians born from 1997 onward, who are now popularly known as centennials. It is also the third most used social network, with 511% of Peruvians accessing it in the last 30 days.<\/span><\/span> 
The study also highlights that Instagram<\/strong> It was used by 341% of millennials, meaning men and women born between 1981 and 1996. On the other hand, 501% of users who accessed the platform were homemakers.<\/span><\/span>
For the same reason, the entire Mark Zuckerberg conglomerate sees TikTok<\/strong> as the greatest possible threat, which is why he has sent Instagram<\/strong> to attack her.
Mosseri had announced full screens for photos and videos<\/a>, prioritize short videos and even blocked users who exported their tiktoks to upload them as Reels<\/strong>This caused a feeling unique to his 12 years: anger.
Celebrities like Kylie Jenner raised their voices in protest: either you go back to how you were before, or we're gone. "Stop trying to be TikTok<\/strong>\u201cI just want to see photos of my friends,\u201d said the influencer with 371 million followers.
Kim Kardashian herself is reportedly joining the boycott against the app. She has another 300 million followers.
The pressure was so strong that Instagram<\/strong> I had only one way: to pause all transformation. Mosseri acknowledged that he understands the criticism and that his team needs to rethink the features they want to incorporate into the platform. <\/a>However, this is more of a waiting period than a complete cancellation.
"People are frustrated, and the usage data isn't good. I think we need to take a big step back, regroup, and figure out how we want to move forward," Mosseri said.
Instagram<\/strong> It's at a pivotal moment. It can either satisfy its existing users\u2014and there are quite a few\u2014or try to chase after something new by betraying what made it world-famous. It's not just about photos or videos, but about an entire philosophy of leadership.
We recommend you <\/em><\/strong>METADATA<\/em><\/strong><\/a>, RPP's technology podcast. News, analysis, reviews, recommendations, and everything you need to know about the tech world.<\/em><\/strong><\/p>\n

source<\/a><\/p>","protected":false},"excerpt":{"rendered":"

El 6 de octubre de 2010, Kevin Systrom y Mike Krieger dieron vida desde San Francisco a una de las apps m\u00e1s famosas del mundo: Instagram. Esta red social no solo ha impulsado la pasi\u00f3n por la fotograf\u00eda, sino tambi\u00e9n a compartir los momentos m\u00e1s personales e \u00edntimos de sus usuarios a trav\u00e9s de im\u00e1genes.Sin embargo, 12 a\u00f1os despu\u00e9s de su lanzamiento, la ahora app de Meta est\u00e1 pasando por una crisis de identidad, olvidando todo lo que lo volvi\u00f3 […]<\/p>","protected":false},"author":1,"featured_media":13713,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-13712","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"\nInstagram cumple 12 a\u00f1os en medio de una crisis de identidad: quiere parecerse a TikTok - RPP Noticias<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-turns-12-amid-an-identity-crisis-it-wants-to-look-like-tiktok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram cumple 12 a\u00f1os en medio de una crisis de identidad: quiere parecerse a TikTok - RPP Noticias\" \/>\n<meta property=\"og:description\" content=\"El 6 de octubre de 2010, Kevin Systrom y Mike Krieger dieron vida desde San Francisco a una de las apps m\u00e1s famosas del mundo: Instagram. Esta red social no solo ha impulsado la pasi\u00f3n por la fotograf\u00eda, sino tambi\u00e9n a compartir los momentos m\u00e1s personales e \u00edntimos de sus usuarios a trav\u00e9s de im\u00e1genes.Sin embargo, 12 a\u00f1os despu\u00e9s de su lanzamiento, la ahora app de Meta est\u00e1 pasando por una crisis de identidad, olvidando todo lo que lo volvi\u00f3 […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-turns-12-amid-an-identity-crisis-it-wants-to-look-like-tiktok\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-20T17:10:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-4493.png\" \/>\n\t<meta property=\"og:image:width\" content=\"825\" \/>\n\t<meta property=\"og:image:height\" content=\"464\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"Instagram cumple 12 a\u00f1os en medio de una crisis de identidad: quiere parecerse a TikTok – RPP Noticias\",\"datePublished\":\"2022-12-20T17:10:30+00:00\",\"dateModified\":\"2022-12-20T17:10:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/\"},\"wordCount\":1071,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/#organization\"},\"articleSection\":[\"Instagram\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/\",\"url\":\"https:\/\/leadmarketing.com.mx\/instagram\/instagram-cumple-12-anos-en-medio-de-una-crisis-de-identidad-quiere-parecerse-a-tiktok-rpp-noticias\/\",\"name\":\"Instagram cumple 12 a\u00f1os en medio de una crisis de identidad: quiere parecerse a TikTok - 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