{"id":13540,"date":"2022-12-16T01:55:16","date_gmt":"2022-12-16T07:55:16","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/instagram-es-la-nueva-tarjeta-de-visita-de-los-creadores-de-business-insider-espana\/"},"modified":"2022-12-16T01:55:16","modified_gmt":"2022-12-16T07:55:16","slug":"instagram-is-the-new-calling-card-of-the-creators-of-business-insider-spain","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-is-the-new-calling-card-of-the-creators-of-business-insider-spain\/","title":{"rendered":"Instagram is the new &quot;business card&quot; for the creators of... \u2013 Business Insider Spain"},"content":{"rendered":"<p>Today: <br \/>Don&#039;t write any epitaphs for Instagram just yet.<br \/>Although some have already sentenced the social network to death and have assured that it is &quot;finished&quot;, as journalist Kate Lindsay recently wrote about <a href=\"https:\/\/www.theatlantic.com\/technology\/archive\/2022\/11\/instagram-tiktok-twitter-social-media-competition\/672305\/?fbclid=PAAaaafvdDWDBl01wK2lADOWLeS49WxJFFWHP1AQhzfje9Bs4Yf3NcJ5JJuuM&amp;utm_content=article-9266&amp;utm_source=sg&amp;utm_medium=email&amp;utm_campaign=article_email\" target=\"_blank\" rel=\"nofollow noopener\"><em>The Atlantic<\/em><\/a>, the platform might be going through a midlife crisis.<br \/>The photo-sharing app has tried out several new identities since its launch in 2010. It has mimicked Snapchat, YouTube, TikTok, and, most recently, <a href=\"https:\/\/www.businessinsider.es\/analisis-app-bereal-15-dias-uso-como-funciona-opiniones-1056111\" title=\"I&#039;ve been using BeReal for two weeks, the app that aims to put an end to posturing and is a hit with Generation Z, but there&#039;s something that doesn&#039;t convince me.\">BeReal<\/a>. Through all its phases and adjustments to its algorithm, the <em>influencers<\/em> and business owners<a href=\"https:\/\/www.businessinsider.es\/instagram-ya-no-quiere-fotos-ilustradoras-critican-perdida-visibilidad-1147597\" title=\"Instagram doesn&#039;t want your photos anymore: a group of illustrators criticizes the loss of visibility of their work and claims they are &quot;working for free.&quot;\"> have adapted time and again to the platform.\u00a0<\/a><br \/>One Instagram use case in particular has gained traction, according to industry insiders: <strong>Find people, follow them, and connect via text message<\/strong>.<br \/>Sounds like LinkedIn, right? But when you meet someone new, where do you usually go to add them? For many, especially in the creator ecosystem, the answer is Instagram.<br \/><strong>&quot;Instagram has replaced business cards&quot;<\/strong>, he recently said <em>influencer<\/em> Austen Tosone a <em>Business Insider<\/em>&quot;It&#039;s that first impression, that community center, that place where someone can go and in a second get an idea of, &#039;Who is this person?&#039;&quot;<br \/>&quot;It&#039;s like a Rolodex,&quot; says Christen Nino De Guzman, creator, startup founder, and former employee of both TikTok and Instagram. &quot;It&#039;s a directory of everyone I know in different areas of my life, from family to personal relationships, to former coworkers or people who are simply in the same industry as me.&quot;<br \/>For other creators like Tejas Hullur, <strong>Instagram is the main DM platform<\/strong>. It&#039;s also where you connect with other creators.\u00a0<br \/>And for business owners, it can be just as important.\u00a0<br \/><strong>&quot;I couldn&#039;t do my business without Instagram DMs.&quot;<\/strong>, adds Eric Wei, a former employee of the platform who left to found the startup <em>fintech <\/em>from the Karat creator economy.<br \/>In recent years, Instagram has shifted its focus to its messaging tools. Businesses can set up a streamlined DM inbox, brands can partner with influencers through the app&#039;s creator marketplace, and creators can initiate paid group chats through subscriptions.<br \/>Double down on messaging and develop tools to expand the ways creators use Instagram as a calling card <strong>It could buy Meta time in its race to keep users hooked.<\/strong>. It could also become a big business.<br \/>Reuters<br \/>Figuring out how to monetize messaging isn&#039;t that simple. For example, Meta has struggled to convert<a href=\"https:\/\/www.businessinsider.es\/alto-ejecutivo-whatsapp-arrepiente-vender-app-facebook-1055973\" title=\"A former WhatsApp executive regrets selling the app to Facebook for $22 billion: &quot;No one knew it would turn into a Frankenstein that devours user data.&quot;\"> its $22 billion acquisition of WhatsApp<\/a> in a big business.<br \/>More recently, however, the tech giant has prioritized ways to monetize its ecosystem of messaging tools across Facebook, Instagram, and WhatsApp. In particular, the company has focused on the intersection of commerce and conversations.<br \/>This year, Meta hosted &quot;Conversations&quot; in May, a developer event focused on enterprise messaging, after canceling its larger annual developer event, F8.<br \/>Mark Shmulik, senior analyst at investment firm AB Bernstein, took this as a sign.<br \/>&quot;It was an interesting indicator of where they want the indie developer community to spend their time and what&#039;s important to them,&quot; Shmulik tells <em>Business Insider.<\/em><br \/>Shmulik noted that messaging has also taken center stage during Meta&#039;s results presentations.<br \/><strong>&quot;Beyond <\/strong><em><strong>Reels<\/strong><\/em><strong>, messaging is another great monetization opportunity&quot;<\/strong>, said <a href=\"https:\/\/www.businessinsider.es\/mark-zuckerberg-no-puede-ser-despedido-como-ceo-facebook-meta-1152081\" title=\"Why Mark Zuckerberg Can&#039;t Be Fired as CEO of Meta \">Mark Zuckerberg<\/a> to investors during Meta&#039;s third quarter in October. The announcements <em>Click-to-Messaging<\/em>, which brands can use to direct users to DMs through ads, is one of the <strong>&quot;fastest-growing advertising products&quot; <\/strong>from Meta, Zuckerberg said then.\u00a0<br \/>&quot;We are very optimistic about the future of paid messaging in the coming years,&quot; added David Werhner, Meta&#039;s chief financial officer.<br \/>Heading into 2022, messaging was one of Instagram&#039;s top priorities (along with<em> Reels<\/em>, its TikTok competitor).\u00a0<br \/><strong>&quot;We believe Instagram can be the best place for people to connect with their friends about their interests.&quot;<\/strong>, said the head of the social network, <a href=\"https:\/\/www.businessinsider.es\/quien-es-adam-mosseri-veterano-facebook-candidato-convertirse-ceo-instagram-307293\" title=\"Who is Adam Mosseri, Instagram&#039;s new CEO?\">Adam Mosseri,<\/a> in a video at the end of December 2021. And at the beginning of 2021, when he himself declared that the platform<strong> It was no longer just a photo-sharing app<\/strong>, noted that the action of sharing content on the platform had moved away from the <em>feed<\/em> or the <em>stories<\/em>, and had moved to the DMs.<br \/>&quot;As more social interactions move to messaging, we&#039;re developing a flywheel between discovery and messaging that&#039;s going to make these apps stronger,&quot; Zuckerberg said on the October call. &quot;On Instagram alone, people are already sharing again.&quot; <em>Reels<\/em> 1 billion times a day via DMs.&quot;<br \/>So it should come as no surprise that Meta is expanding its suite of messaging offerings on Instagram.\u00a0<br \/>This year, Instagram launched <a href=\"https:\/\/www.businessinsider.es\/instagram-prueba-suscripciones-podras-ganar-dinero-contenido-998969\" title=\"Instagram is testing subscriptions that will allow you to earn money from exclusive content: all the details\">Subscriptions<\/a>, a new way for creators to monetize their content and interactions with fans. This feature gives creators the ability to launch paid services, such as in-app group chats. Meta has said it won&#039;t take a cut from Subscriptions until 2024.<br \/>Paid content platforms like Patreon and community engagement apps like Discord have already become favorites among creators. <strong>And Meta is likely watching this closely.<\/strong><br \/>&quot;TikTok has shown Meta how quickly another company can come along with a slightly different feature or way of using the product and steal these users&#039; timeshare,&quot; Shmulik says. &quot;They&#039;re trying to move a little faster to replicate some of those style features to see if it actually gains traction with their core audience.&quot;<br \/>Meanwhile, <strong>Instagram appears to be rolling out &quot;starred posts&quot; and &quot;roll call&quot;<\/strong>, two new messaging features, according to reverse-engineered prototypes shared by the mobile developer<a href=\"https:\/\/twitter.com\/alex193a\/status\/1581089786097344512?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1598739226618728465%7Ctwgr%5E2709c151442167a27acae158f474d1311047eace%7Ctwcon%5Es2_&amp;ref_url=https%3A%2F%2Fwww.businessinsider.com%2Finstagram-meta-next-move-could-be-messaging-monetization-experts-creators-2022-12\" target=\"_blank\" rel=\"nofollow noopener\"> Alessandro Paluzzi<\/a>. Starred posts appear to be categories for sorting posts (similar to highlights in <em>Stories<\/em>), while the prototype of <em>roll call <\/em>It looks like a BeReal-meets-Snapchat messaging interaction that asks group chat members to send a photo or video within a time frame.<br \/>Meta did not want to make any comment on these prototypes when<em> Business Insider<\/em> has contacted them.\u00a0<br \/><strong>&quot;Instagram should focus on more features that make it easier for people to connect or message others.&quot;<\/strong>, highlights Nino De Guzman.<br \/>Perhaps one of Facebook and Instagram&#039;s previous mottos, &quot;Bringing you closer to the people and things you love,&quot; could be repeated.<br \/>Tags: <br \/>About Business Insider Spain:<br \/>International editions: <\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiT2h0dHBzOi8vd3d3LmJ1c2luZXNzaW5zaWRlci5lcy9pbnN0YWdyYW0tbnVldmEtdGFyamV0YS12aXNpdGEtY3JlYWRvcmVzLTExNjkyNTjSAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Hoy: No escribas ning\u00fan epitafio para Instagram todav\u00eda.Aunque algunos ya han sentenciado de muerte a la red social y han asegurado que est\u00e1 &quot;acabada&quot;, como escribi\u00f3 recientemente la periodista Kate Lindsay de The Atlantic, la plataforma podr\u00eda estar m\u00e1s bien atravesando una crisis de los cuarenta.La aplicaci\u00f3n para compartir fotos ha probado varias identidades nuevas desde su lanzamiento en 2010. Ha imitado a Snapchat, YouTube, TikTok y, m\u00e1s recientemente, BeReal. A trav\u00e9s de todas sus fases y ajustes de su [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-13540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Instagram es la nueva &quot;tarjeta de visita&quot; de los creadores de ... - Business Insider Espa\u00f1a<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-is-the-new-calling-card-of-the-creators-of-business-insider-spain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instagram es la nueva &quot;tarjeta de visita&quot; de los creadores de ... - Business Insider Espa\u00f1a\" \/>\n<meta property=\"og:description\" content=\"Hoy: No escribas ning\u00fan epitafio para Instagram todav\u00eda.Aunque algunos ya han sentenciado de muerte a la red social y han asegurado que est\u00e1 &quot;acabada&quot;, como escribi\u00f3 recientemente la periodista Kate Lindsay de The Atlantic, la plataforma podr\u00eda estar m\u00e1s bien atravesando una crisis de los cuarenta.La aplicaci\u00f3n para compartir fotos ha probado varias identidades nuevas desde su lanzamiento en 2010. 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