{"id":13236,"date":"2022-12-02T19:50:13","date_gmt":"2022-12-03T01:50:13","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/pepsi-se-sube-a-la-tendencia-tiktok-gaseosa-y-leche-con-lidsay-lohan-forbes-mexico\/"},"modified":"2022-12-02T19:50:13","modified_gmt":"2022-12-03T01:50:13","slug":"pepsi-jumps-on-the-tiktok-trend-soda-and-milk-with-lidsay-lohan-forbes-mexico","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/pepsi-jumps-on-the-tiktok-trend-soda-and-milk-with-lidsay-lohan-forbes-mexico\/","title":{"rendered":"Pepsi jumps on the &#039;soda and milk&#039; TikTok trend with Lidsay Lohan \u2013 Forbes Mexico"},"content":{"rendered":"<p><strong>MAJOR.<\/strong> <strong>Pepsi tapped into a TikTok trend with a new campaign featuring actress Lindsay Lohan promoting \u201cpilk,\u201d an unusual combination of soda and milk that has puzzled consumers on TikTok in recent months, even though its roots date back decades.<\/strong><br \/><strong>KEY FACTS<\/strong><br \/>Pepsi launched the holiday-themed campaign on Thursday with the hashtag #PilkandCookies.<br \/>The ad features Lohan, who is working on a Hollywood comeback with her Netflix romantic comedy &quot;Falling for Christmas,&quot; in which the former child actress is making her first lead role in nearly 10 years following legal troubles related to multiple DUIs.<br \/>In a statement Thursday morning, Pepsi Chief Marketing Officer Todd Kaplan said the idea behind the ad campaign came as a response to the TikTok trend of \u201cdirty soda,\u201d a mix of milk and Pepsi popularized last year by Gen Z singer Olivia Rodrigo, who posted a video of herself drinking the concoction.<br \/>The drink, however, is far from new: Laverne on Laverne &amp; Shirley drank Coca-Cola with milk as a comfort drink during the show&#039;s run in the 1980s, and some restaurants and ice cream stands refer to the mixture of Coke and vanilla ice cream as a \u201cbrown cow.\u201d<br \/>Kaplan called the combination a longtime \u201csecret tip among Pepsi fans\u201d and said the campaign is \u201ca great way to unapologetically celebrate the holidays with a delicious new way to enjoy Pepsi.\u201d<br \/>Read more: <a href=\"https:\/\/www.forbes.com.mx\/hsbc-despide-a-200-directores-en-campana-global-de-reduccion-de-costos\/\">HSBC lays off 200 directors in global cost-cutting drive<\/a><br \/><strong>SURPRISING FACT<\/strong><br \/>In addition to \u201cpile and cookies,\u201d Pepsi also introduced \u201cnaughty &amp; ice,\u201d a blend of milk, heavy cream, vanilla cream, and Pepsi, as well as several other variations, including \u201cchocolate extreme,\u201d \u201ccherry on top,\u201d \u201csnow float,\u201d and \u201cnut cookie.\u201d<br \/><strong>KEY BACKGROUND<\/strong><br \/>Pepsi isn&#039;t the first major brand to capitalize on a social media trend. Last year, Starbucks introduced the chai iced matcha latte and the \u201cpink remix\u201d (Starbucks&#039; pink acai strawberry drink with vanilla cold foam), two off-menu drinks popularized on social media, which allowed customers to order the drink via a link on Facebook and Instagram. In September, Dunkin&#039; Donuts introduced the \u201cCharli,\u201d a cold brew with three pumps of caramel swirl named after Gen Z TikTok star Charli D&#039;Amelio.<br \/>TANGENTIAL<br \/>TikTok users have grown accustomed to finding trendy recipes and strange food challenges on the platform, though some of those challenges have been called dangerous, including this summer\u2019s \u201cNyQuil chicken\u201d trend, which prompted the Food and Drug Administration to issue a statement warning that it can harm people who eat it and \u201ceven cause death.\u201d The viral Tide Pod challenge that challenged people to consume laundry detergent also went viral, prompting a warning from the American Association of Poison Control Centers over concerns that it can cause seizures and death.<br \/><em><a href=\"https:\/\/www.forbes.com\/sites\/brianbushard\/2022\/12\/01\/pepsi-taps-into-dirty-soda-tiktok-trend-with-lindsay-lohan-drinking-pepsi-milk\/?sh=221f789110b0\" target=\"_blank\" rel=\"noreferrer noopener\">This story was previously published in Forbes US.<\/a><\/em><br \/><strong><em>You may be interested in: <a href=\"https:\/\/www.forbes.com.mx\/china-recupera-1-5-toneladas-de-monedas-de-bronce-de-hace-mil-anos\/\" target=\"_blank\" rel=\"noreferrer noopener\">China recovers 1.5 tons of thousand-year-old bronze coins<\/a><\/em><\/strong><br \/>HSBC will lay off up to 151% of its 2,000 senior operations managers worldwide as part of a downsizing plan\u2026<br \/>TikTok hasn&#039;t just changed the pace of e-commerce, it&#039;s also transforming the way brands advertise.<br \/>ByteDance, one of the world&#039;s most valuable private technology companies, has launched several plans this year\u2026<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiXmh0dHBzOi8vd3d3LmZvcmJlcy5jb20ubXgvcGVwc2ktc2Utc3ViZS1hLWxhLXRlbmRlbmNpYS10aWt0b2stZ2FzZW9zYS15LWxlY2hlLWNvbi1saWRzYXktbG9oYW7SAWNodHRwczovL3d3dy5mb3JiZXMuY29tLm14L3BlcHNpLXNlLXN1YmUtYS1sYS10ZW5kZW5jaWEtdGlrdG9rLWdhc2Vvc2EteS1sZWNoZS1jb24tbGlkc2F5LWxvaGFuL2FtcC8?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>PRINCIPAL. Pepsi aprovech\u00f3 una tendencia de TikTok con una nueva campa\u00f1a con la actriz Lindsay Lohan promocionando &#8220;pilk&#8221; o &#8220;leche sucia&#8221;, una combinaci\u00f3n poco com\u00fan de gaseosa y leche que ha desconcertado a los consumidores en TikTok en los \u00faltimos meses, aunque sus ra\u00edces se remontan a d\u00e9cadas.HECHOS CLAVEPepsi lanz\u00f3 la campa\u00f1a con tem\u00e1tica navide\u00f1a el jueves con el hashtag #PilkandCookies.El anuncio presenta a Lohan, quien est\u00e1 trabajando en un regreso a Hollywood con su comedia rom\u00e1ntica de Netflix Falling [&hellip;]<\/p>","protected":false},"author":1,"featured_media":13237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-13236","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pepsi se sube a la tendencia TikTok \u2018gaseosa y leche\u2019 con Lidsay Lohan - Forbes M\u00e9xico<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/pepsi-jumps-on-the-tiktok-trend-soda-and-milk-with-lidsay-lohan-forbes-mexico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pepsi se sube a la tendencia TikTok \u2018gaseosa y leche\u2019 con Lidsay Lohan - Forbes M\u00e9xico\" \/>\n<meta property=\"og:description\" content=\"PRINCIPAL. Pepsi aprovech\u00f3 una tendencia de TikTok con una nueva campa\u00f1a con la actriz Lindsay Lohan promocionando &#8220;pilk&#8221; o &#8220;leche sucia&#8221;, una combinaci\u00f3n poco com\u00fan de gaseosa y leche que ha desconcertado a los consumidores en TikTok en los \u00faltimos meses, aunque sus ra\u00edces se remontan a d\u00e9cadas.HECHOS CLAVEPepsi lanz\u00f3 la campa\u00f1a con tem\u00e1tica navide\u00f1a el jueves con el hashtag #PilkandCookies.El anuncio presenta a Lohan, quien est\u00e1 trabajando en un regreso a Hollywood con su comedia rom\u00e1ntica de Netflix Falling [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/pepsi-jumps-on-the-tiktok-trend-soda-and-milk-with-lidsay-lohan-forbes-mexico\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-03T01:50:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-4255.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1486\" \/>\n\t<meta property=\"og:image:height\" content=\"923\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/pepsi-se-sube-a-la-tendencia-tiktok-gaseosa-y-leche-con-lidsay-lohan-forbes-mexico\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/pepsi-se-sube-a-la-tendencia-tiktok-gaseosa-y-leche-con-lidsay-lohan-forbes-mexico\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"Pepsi se sube a la tendencia TikTok \u2018gaseosa y leche\u2019 con Lidsay Lohan &#8211; 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