{"id":12858,"date":"2022-11-16T17:59:22","date_gmt":"2022-11-16T23:59:22","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/la-publicidad-en-instagram-esta-perdiendo-valor-segun-pablo-esteve-van-vrijberghe-de-coningh-diario-de-avisos\/"},"modified":"2022-11-16T17:59:22","modified_gmt":"2022-11-16T23:59:22","slug":"instagram-advertising-is-losing-value-according-to-pablo-esteve-van-vrijberghe-of-coningh-diario-de-avisos","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-advertising-is-losing-value-according-to-pablo-esteve-van-vrijberghe-of-coningh-diario-de-avisos\/","title":{"rendered":"Instagram advertising is losing value, according to Pablo Esteve van Vrijberghe of Coningh \u2013 Diario de Avisos"},"content":{"rendered":"<p>The <strong>advertising on Instagram<\/strong> lived in a bubble of unprecedented success over the last few years. This was the social network par excellence for the millennial generation, and they were soon joined by a young generation Z, torn between Meta&#039;s big bet and its most recent competitor, Tik Tok. Virtually every marketing strategy that moved through the social network was aimed at this audience, which is very given to consuming online, and, furthermore, it was brutally well-received.<br \/>However, according to the digital advertising expert, <strong>Pablo Esteve van Vrijberghe de Coningh<\/strong>Instagram promotions are losing value these days. Why is this happening? We spoke with a specialist to get all the details.<br \/>Expert Pablo Esteve van Vrijberghe of Coningh states that <strong>advertising on Instagram<\/strong> It no longer has the value it boasted just a few years ago, even though many companies still rely on the social network to develop their marketing strategies. We interviewed this expert on the subject to learn about the emerging changes in the digital sector.<br \/>According to the eminent expert, Meta has experienced a decline in its growth at the end of the last fiscal year.<strong> a 73%<\/strong>This currently involves Instagram and Facebook, two of the most important social networks in the virtual landscape so far.<br \/>Instagram has an influence <strong>much bigger than Facebook<\/strong> In terms of advertising, it&#039;s a more open social network and has a greater number of digital natives among its users. However, the loss is also reflected in the network.<br \/>Instagram has had and still has a<strong> very large community<\/strong> that is carried away by advertising on this network, by its trends and by the social (or consumer) ecosystem that is created within it.<br \/>In fact, this social network still has a larger number of users than TikTok, so it is able to reach more users. However, TikTok is experiencing a <strong>growth level<\/strong> much higher in recent years, so everything points to a comeback for this network. Advertising can be interesting in both media, but always keeping in mind the type of target we want to reach.<br \/>Users already know all the advertising tricks on social networks, and while it is true that the recommendations of Influencers or the most original publications were <strong>really effective<\/strong> On Instagram, for years, now the perception is different.<br \/>The user is more aware that it is an advertising maneuver, so <strong>the descent<\/strong> will be quite widespread.<br \/>Copyright \u00a9 2022 Asmepo. All rights reserved.<br \/>Removed from reading list<br \/>Sign in to access your account<br \/> \t\t\t\t<label for=\"user_login\">Username or email address<\/label> \t\t\t\t \t\t\t<br \/> \t\t\t\t<label for=\"user_pass\">Password<\/label> \t\t\t\t \t\t\t<br \/><label> Remember me<\/label><\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMikAFodHRwczovL2RpYXJpb2RlYXZpc29zLmVsZXNwYW5vbC5jb20vY2FuYXJpYXNlbnJlZC9sYS1wdWJsaWNpZGFkLWVuLWluc3RhZ3JhbS1lc3RhLXBlcmRpZW5kby12YWxvci1zZWd1bi1wYWJsby1lc3RldmUtdmFuLXZyaWpiZXJnaGUtZGUtY29uaW5naC_SAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La publicidad en Instagram vivi\u00f3 en una burbuja de \u00e9xito sin precedentes a lo largo de los \u00faltimos a\u00f1os. Esta fue la red social por excelencia de la generaci\u00f3n millennial y a ella pronto se sum\u00f3 una joven Z, que se debate entre la gran apuesta de Meta y su competidora m\u00e1s reciente, Tik Tok. Para este p\u00fablico, que es muy dado a consumir por internet, iba dirigida pr\u00e1cticamente toda estrategia de marketing que se mov\u00eda por la red social [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-12858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La publicidad en Instagram est\u00e1 perdiendo valor, seg\u00fan Pablo Esteve van Vrijberghe de Coningh - Diario de Avisos<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-advertising-is-losing-value-according-to-pablo-esteve-van-vrijberghe-of-coningh-diario-de-avisos\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La publicidad en Instagram est\u00e1 perdiendo valor, seg\u00fan Pablo Esteve van Vrijberghe de Coningh - Diario de Avisos\" \/>\n<meta property=\"og:description\" content=\"La publicidad en Instagram vivi\u00f3 en una burbuja de \u00e9xito sin precedentes a lo largo de los \u00faltimos a\u00f1os. Esta fue la red social por excelencia de la generaci\u00f3n millennial y a ella pronto se sum\u00f3 una joven Z, que se debate entre la gran apuesta de Meta y su competidora m\u00e1s reciente, Tik Tok. Para este p\u00fablico, que es muy dado a consumir por internet, iba dirigida pr\u00e1cticamente toda estrategia de marketing que se mov\u00eda por la red social [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-advertising-is-losing-value-according-to-pablo-esteve-van-vrijberghe-of-coningh-diario-de-avisos\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-16T23:59:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-4066.png\" \/>\n\t<meta property=\"og:image:width\" content=\"892\" \/>\n\t<meta property=\"og:image:height\" content=\"588\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/la-publicidad-en-instagram-esta-perdiendo-valor-segun-pablo-esteve-van-vrijberghe-de-coningh-diario-de-avisos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/la-publicidad-en-instagram-esta-perdiendo-valor-segun-pablo-esteve-van-vrijberghe-de-coningh-diario-de-avisos\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"La publicidad en Instagram est\u00e1 perdiendo valor, seg\u00fan Pablo Esteve van Vrijberghe de Coningh &#8211; 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