{"id":12716,"date":"2022-11-10T03:08:30","date_gmt":"2022-11-10T09:08:30","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/como-usar-tiktok-para-impulsar-tu-emprendimiento-tec-review-tec-review\/"},"modified":"2022-11-10T03:08:30","modified_gmt":"2022-11-10T09:08:30","slug":"how-to-use-tiktok-to-boost-your-business","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/how-to-use-tiktok-to-boost-your-business\/","title":{"rendered":"How to Use TikTok to Boost Your Business | Tec Review \u2013 Tec Review"},"content":{"rendered":"<p>Social media has become a powerful outlet for small businesses; here&#039;s how to use it to your advantage. <!-- AddThis Advanced Settings above via filter on get_the_excerpt --><!-- AddThis Advanced Settings below via filter on get_the_excerpt --><!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons above via filter on get_the_excerpt --><!-- AddThis Share Buttons below via filter on get_the_excerpt --><br \/><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><br \/>A growing network could be a springboard for your business. (Photo: iStock)<br \/>Gabriela Novoa <strong>lost his job during the pandemic.<\/strong> This forced her to return to her parents&#039; house. The young woman began to use <a href=\"https:\/\/tecreview.tec.mx\/2020\/05\/27\/tendencias\/tiktok-se-corona-la-pandemia-covid-19\/\">TikTok<\/a> as a way to distract himself, but found that this was an app that entrepreneurs loved.<br \/>That&#039;s how her company was born. Gabriela is a commercial engineer from the <a href=\"https:\/\/www.puce.edu.ec\" target=\"_blank\" rel=\"noopener\">Pontifical Catholic University of Ecuador<\/a>, \u201cI already had an idea of how to start, how to build my brand, segment my market. But, before starting, I trained with <a href=\"https:\/\/learndigital.withgoogle.com\/activate\/course\/digital-marketing\" target=\"_blank\" rel=\"noopener\"><strong>digital marketing google courses<\/strong><\/a>In August,\u00a0<strong>I uploaded my first packing TikTok and that video went viral.<\/strong>\u201c, says Novoa.<br \/>Gabriela is the owner of <a href=\"https:\/\/www.instagram.com\/glamecstudio\/?igshid=1nvr1x0749s5a\" target=\"_blank\" rel=\"noopener\">Glamec Studio,<\/a> one of the businesses with the most followers in <a href=\"https:\/\/www.tiktok.com\/@glamec?lang=es\" target=\"_blank\" rel=\"noopener\">TikTok<\/a> and Instagram. Gaby&#039;s fine jewelry business has so many followers that it no longer fits in the TikTok box, so the app abbreviates it with a <strong>K, which divides followers into blocks of a thousand.<\/strong><\/p>\n<p><strong>We recommend:\u00a0<a href=\"https:\/\/tecreview.tec.mx\/2020\/11\/06\/emprendimiento\/abc-del-branding-personal-emprendedoras\/\" target=\"_blank\" rel=\"noopener\">The ABCs of personal branding for entrepreneurs<\/a><\/strong><br \/>&quot;At the moment <strong>The biggest TikTok influencers have 24 or 25 million followers.<\/strong> It&#039;s a revolution, that&#039;s why this network is so powerful,&quot; he explains.\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/jimena-gomez-alarcon\/?originalSubdomain=mx\" target=\"_blank\" rel=\"noopener\">Jimena G\u00f3mez Alarc\u00f3n<\/a>, TikTok expert, I am CEO of <a href=\"https:\/\/rawtalent.co\" target=\"_blank\" rel=\"noopener\">RAW Talent.<\/a><br \/>In 2020 alone, the latest report of <a href=\"https:\/\/sensortower.com\/blog\/tiktok-downloads-2-billion\" target=\"_blank\" rel=\"noopener\">Sensor Tower<\/a> states that<strong> The app was the second most downloaded in the world, with 55 million downloads<\/strong> and Mexico is among the top countries that downloaded the app and uses it for hours.<br \/><strong>The power of TikTok has made Gaby international<\/strong>, \u201cI&#039;ve seen my stats and 60 % of my audience and <em>likes<\/em> are from Mexico and a 10 % from Ecuador. Many people from Spain also write to me,\u201d says the entrepreneur.<br \/>Gaby <strong>used hashtags to position themselves,<\/strong> I generally used English labels like <em>small business<\/em> and others. This generated international demand for their products. Unfortunately, Ecuador&#039;s borders are closed, so each video they upload clearly states: <strong>\u201cNo international shipping.\u201d<\/strong>.<br \/>&quot;I have quoted the shipping price, but it is not viable for customers. My vision, when the pandemic is over, is to open my store in Quito and the <strong>Web page<\/strong> to make it simpler and more economical <strong>I ship to my international customers<\/strong>\u201c, says Gaby.<br \/><a href=\"https:\/\/blog.another.co\/blog\/author\/mayra-alcantara\" target=\"_blank\" rel=\"noopener\"><strong>Mayra Alc\u00e1ntara<\/strong><\/a>, Director of Influencer Marketing at <a href=\"https:\/\/another.co\" target=\"_blank\" rel=\"noopener\">Another Company<\/a>, explains that\u00a0<strong>Tiktok has a <em>engagement<\/em> much higher than other social networks.<\/strong>\u00a0For example, Instagram, Twitter, and YouTube are at 4.7. \u201cWhile TikTok has an engagement of 29, that&#039;s a huge difference.\u00a0<strong>\u201cA single video can reach 12 million people.\u201d<\/strong><\/p>\n<p> <strong>We recommend:\u00a0<a href=\"https:\/\/tecreview.tec.mx\/2020\/11\/03\/emprendimiento\/quieres-fortalecer-marca-personal-comienza-depurando-tus-redes-sociales\/\" target=\"_blank\" rel=\"noopener\">Want to strengthen your personal brand? Start by cleaning up your social media.<\/a><\/strong><br \/>\u201cMany enterprising girls write to me to ask me how I can do it<span class=\"Apple-converted-space\">\u00a0To start, I always recommend these free courses from Google and <strong>TikTok. Every entrepreneur needs to use this app.<\/strong> Today, my income is double what I earned when I was in a company. Can you imagine if I could ship internationally? My business would have grown.\u00a0<\/span>exponentially,\u201d says the CEO of Glamec Studio.<br \/>Gaby manages to make 30 orders a day due to the detail of her packaging, this quality was what<strong> made her popular on TikTok<\/strong>, but after that it has been added to many trends like: why don&#039;t I share the name of my suppliers? <strong>tips for entrepreneurs<\/strong>, <strong>my story as an entrepreneur,<\/strong> packaging check, customer experiences, <strong>what people think when I tell them what I do<\/strong>\/I sell,<strong> what I actually do<\/strong>\/I sell, among others.<\/p>\n<p>&#8220;<strong>TikTok&#039;s language is different from other networks.<\/strong>, the content is much shorter, faster,<em><strong> is first-person base<\/strong><\/em>The 99.9 % you see is a person recording on their phone and doing the entire editing process, almost entirely, within the app. It consists of three elements that should be viewed as a whole: <strong>video, music and slash<\/strong>\u201cWe also have the copy and the hashtags,\u201d explains Jimena G\u00f3mez Alarc\u00f3n.<br \/><strong>Read also:\u00a0<a href=\"https:\/\/tecreview.tec.mx\/2020\/07\/14\/emprendimiento\/como-ganar-dinero-en-tiktok-country-manager-mexico-explica\/\" target=\"_blank\" rel=\"noopener\">How to make money on TikTok? The country manager for Mexico explains.<\/a><\/strong><br \/><strong>If you are a content creator on TikTok, your goal is to reach <\/strong><em><strong>For you<\/strong>, <\/em>This way, other people will discover you. That&#039;s why TikTok experts share the best with you.<strong> tips to go viral on TikTok:<\/strong><\/p>\n<p>&#8220;<strong>TikTok is in a golden age<\/strong>, we must take advantage of this trend because as there are more content creators, it will be more difficult to fight for spaces <em>For you,<\/em> says the CEO of RAW Talent, a <strong>agency that seeks and represents TikTok talent.\u00a0<\/strong><br \/>Gaby has taken advantage of this TikTok moment, so much so that all her social media channels are flooded with messages, with approximately 300 new messages per day. Her sales have skyrocketed, and she&#039;s now able to use her social media accounts.<br \/>&#8220;<strong>I advise all entrepreneurs to be organized and detailed with their packaging.<\/strong>, dedicated, who treat their clients well and who see what big brands do, look at their hashtags and trends and use them to your advantage,\u201d concludes the owner of Glamec Studio.<br \/><a href=\"https:\/\/tecreview.tec.mx\/revista-digital\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-116510 size-full\" src=\"https:\/\/d39bmof8blmz8u.cloudfront.net\/wp-content\/uploads\/2021\/01\/influencers-2.jpg\" alt=\"\" width=\"700\" height=\"468\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-116510 size-full\" src=\"https:\/\/d39bmof8blmz8u.cloudfront.net\/wp-content\/uploads\/2021\/01\/influencers-2.jpg\" alt=\"\" width=\"700\" height=\"468\" \/><\/noscript><\/a><br \/>&nbsp;<br \/>These definitions are essential for entrepreneurs. (Photo: iStock)<br \/>Members of the Kalimori community establish social networks and engage in recreational activities with their peers. (Photo: Kalimori)<br \/>The first cohort of the FAIR FINTECH Lab graduated in 2021. Six fintech projects benefited. (Photo: FAIR Center)<br \/><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-123159\" src=\"https:\/\/d39bmof8blmz8u.cloudfront.net\/wp-content\/uploads\/2021\/02\/atom-ui-logo-tec-review-blanco.png\" alt=\"\" width=\"209\" height=\"50\" \/><noscript><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-123159\" src=\"https:\/\/d39bmof8blmz8u.cloudfront.net\/wp-content\/uploads\/2021\/02\/atom-ui-logo-tec-review-blanco.png\" alt=\"\" width=\"209\" height=\"50\" \/><\/noscript><br \/>Av. Eugenio Garza Sada 2501 South<br \/> Technological Col. CP 64849<br \/> Monterrey, Nuevo Le\u00f3n<br \/> Tel. +52 (81) 8358-2000<br \/><a class=\"tx-white\" href=\"https:\/\/tec.mx\/es\" target=\"_blank\" rel=\"noopener\">Monterrey Institute of Technology<\/a><br \/> <a class=\"tx-white\" href=\"https:\/\/tec.mx\/noticias\" target=\"_blank\" rel=\"noopener\">CONNECT<\/a><br \/> <a class=\"tx-white\" href=\"https:\/\/transferencia.tec.mx\/\" target=\"_blank\" rel=\"noopener\">Transfer<br \/> <\/a><a class=\"tx-white\" href=\"https:\/\/tec.mx\/es\/tec-sounds\" target=\"_blank\" rel=\"noopener\">Tec Sounds<\/a><br \/> <a class=\"tx-white\" href=\"https:\/\/tecreview.tec.mx\/terminos-y-condiciones\/\" rel=\"noopener\">Terms and Conditions<\/a><br \/> <a class=\"tx-white\" href=\"https:\/\/tecreview.tec.mx\/avisos-de-privacidad\" rel=\"noopener\">Privacy Notice<\/a><br \/><b>Tec Review<\/b> It is a publication of the Monterrey Institute of Technology and Higher Education, located at Av. Eugenio Garza Sada No. 2501, Tecnol\u00f3gico de Monterrey, CP 64849, Monterrey, Nuevo Le\u00f3n, Mexico. Email: ana.torresmoya@tec.mx. Website: www.tecreview.mx. Editor in Chief: Ana Torres. Certificate of Reservation of Rights to the Exclusive Use of the Title <b>Tec Review<\/b> number <b>04-2021-080919571200-102<\/b> issued by the National Copyright Institute.<br \/>The articles included represent the personal opinions of their authors, which do not necessarily coincide with those of the Monterrey Institute of Technology and Higher Education. <br \/>Reproduction of Tec Review content in whole or in part, in any format, by any means, is prohibited without written authorization from the Monterrey Institute of Technology and Higher Education.<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiZGh0dHBzOi8vdGVjcmV2aWV3LnRlYy5teC8yMDIxLzAyLzAzL2VtcHJlbmRpbWllbnRvL2NvbW8tdXNhci10aWt0b2stcGFyYS1pbXB1bHNhci10dS1lbXByZW5kaW1pZW50by_SAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La red social se ha convertido en un poderoso canal de salida para los peque\u00f1os negocios, aqu\u00ed te explicamos c\u00f3mo usarla a tu favor. Una red que crece podr\u00eda ser un trampol\u00edn para tu negocio. (Foto: iStock)Gabriela Novoa perdi\u00f3 su trabajo durante la pandemia. Eso la oblig\u00f3 a regresar a casa de sus padres. La joven comenz\u00f3 a usar TikTok como una forma de distraerse, pero encontr\u00f3 que esta era un app que amaba a los emprendedores.Fue as\u00ed que naci\u00f3 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12717,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-12716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo usar TikTok para impulsar tu emprendimiento | Tec Review - Tec Review<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/how-to-use-tiktok-to-boost-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo usar TikTok para impulsar tu emprendimiento | Tec Review - Tec Review\" \/>\n<meta property=\"og:description\" content=\"La red social se ha convertido en un poderoso canal de salida para los peque\u00f1os negocios, aqu\u00ed te explicamos c\u00f3mo usarla a tu favor. Una red que crece podr\u00eda ser un trampol\u00edn para tu negocio. (Foto: iStock)Gabriela Novoa perdi\u00f3 su trabajo durante la pandemia. Eso la oblig\u00f3 a regresar a casa de sus padres. La joven comenz\u00f3 a usar TikTok como una forma de distraerse, pero encontr\u00f3 que esta era un app que amaba a los emprendedores.Fue as\u00ed que naci\u00f3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/how-to-use-tiktok-to-boost-your-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Lead Marketing agencia publicidad\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/LeadMarketingMx\/\" \/>\n<meta property=\"article:author\" content=\"hector.mtz92\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-10T09:08:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/leadmarketing.com.mx\/wp-content\/uploads\/wp-header-logo-3995.png\" \/>\n\t<meta property=\"og:image:width\" content=\"724\" \/>\n\t<meta property=\"og:image:height\" content=\"483\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Hector Obed Martinez Pinedo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hector Obed Martinez Pinedo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/como-usar-tiktok-para-impulsar-tu-emprendimiento-tec-review-tec-review\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/leadmarketing.com.mx\/instagram\/como-usar-tiktok-para-impulsar-tu-emprendimiento-tec-review-tec-review\/\"},\"author\":{\"name\":\"Hector Obed Martinez Pinedo\",\"@id\":\"https:\/\/leadmarketing.com.mx\/#\/schema\/person\/5910133caabccc5a0da02dd7173594d5\"},\"headline\":\"C\u00f3mo usar TikTok para impulsar tu emprendimiento | Tec Review &#8211; 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