{"id":12501,"date":"2022-11-01T05:55:56","date_gmt":"2022-11-01T11:55:56","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/los-reels-de-instagram-incorporan-dos-nuevas-funciones-inspiradas-en-tiktok-marketing-4-ecommerce\/"},"modified":"2022-11-01T05:55:56","modified_gmt":"2022-11-01T11:55:56","slug":"instagram-reels-adds-two-new-features-inspired-by-tiktok-marketing-and-ecommerce","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/instagram-reels-adds-two-new-features-inspired-by-tiktok-marketing-and-ecommerce\/","title":{"rendered":"Instagram Reels Adds Two New TikTok-Inspired Features \u2013 Marketing 4 eCommerce"},"content":{"rendered":"

Throughout this year we have seen how TikTok<\/a> has managed to overcome the barrier of 1 billion monthly active users<\/a>, thus reaffirming its position within the ecosystem of the social networks<\/a>. Based on this, platforms that have similar formats such as YouTube, with Shorts, <\/strong>either\u00a0Snapchat Spotlight\u00a0<\/strong>have begun to look for new ways to incentivize their users to create content in their applications. Even Instagram<\/strong> is using these incentive strategies to keep its Reels platform relevant in the face of TikTok's continued growth.
In recent days, Instagram has also announced the addition of two new tools to its Reels catalog:Text to Speech<\/strong> and Voice Effects<\/strong>, both already widely popularized on the Asian-origin app, with the social network led by Adam Mosseri continuing to capitalize on the successes of its competitors to catch up with them.
 
 
A post shared by Instagram's @Creators (@creators)<\/a><\/p>\n

The first of these tools, Text to speech, originated as a means of enhance accessibility for people with visual impairments,<\/strong> Since it converts the text in the video into an audio format that makes it easier for these people to understand the content, many content creators have expanded its use due to the humor of the tool's monotonous, robotic voice.<\/span>
To use this text-to-speech change in Reels you simply need use the text tool when recording or uploading a video.<\/strong> Then, after having inserted the text, we can click on the text bubble to access its menu where we can select the option Text to Speech.<\/strong> Here we will be given two voice options to select from. Once we choose the voice type, all that's left to do is publish the reel and wait for the results.<\/span>
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