{"id":12499,"date":"2022-11-01T05:24:22","date_gmt":"2022-11-01T11:24:22","guid":{"rendered":"https:\/\/leadmarketing.com.mx\/consigue-mayor-alcance-con-los-reels-de-instagram-comsalud-comunicacion-en-salud\/"},"modified":"2022-11-01T05:24:22","modified_gmt":"2022-11-01T11:24:22","slug":"get-more-reach-with-instagram-reels-comsalud-health-communication","status":"publish","type":"post","link":"https:\/\/leadmarketing.com.mx\/en\/instagram\/get-more-reach-with-instagram-reels-comsalud-health-communication\/","title":{"rendered":"Get more reach with Instagram Reels \u2013 COMSalud \u2013 COMunicaci\u00f3n en SALUD"},"content":{"rendered":"<p> <a href=\"https:\/\/comsalud.es\/author\/comsalud\/\">WITH HEALTH<\/a> \/ <a href=\"https:\/\/comsalud.es\/2022\/09\/16\/\">September 16, 2022<\/a> \/<a href=\"https:\/\/comsalud.es\/category\/comunicacion-de-salud\/\" rel=\"category tag\">Health Communication<\/a><br \/>The <strong>Reels<\/strong> They multiply the reach of posts by 12 <strong>Instagram<\/strong>, according to the latest Metricool report. Instagram is a social network with a large number of users. It is among the favorites and that is why companies from many sectors seek their target audience on this social network, also from <strong>health sector<\/strong>.<br \/>Among the different objectives that can be set <strong>clinic, a laboratory or a scientific society<\/strong> On Instagram, it is important to reach the largest number of users possible and for them to see the content that is published. Reels are videos that have a <strong>maximum duration of 60 seconds<\/strong>Its features include the possibility of including filters, effects and music.<br \/>As for the <strong>health sector<\/strong> It refers to different types of videos that can be prepared to upload to Instagram as Reels. A video presentation of a clinic, an explanation of treatments or diseases by health professionals, to commemorate world days or to introduce the team. Contents about <strong>health and healthy living tips<\/strong> <a href=\"https:\/\/comsalud.es\/los-consejos-de-salud-destacan-en-redes-sociales\/\">They are the favorites among users<\/a>.<br \/>Also, when preparing health videos for Reels, you have to take into account the <a href=\"https:\/\/comsalud.es\/temas-de-interes-en-salud-para-atraer-pacientes\/\">quality and veracity of information<\/a> which is published. In the <strong>social networks<\/strong> There are a large number of <strong>health hoaxes<\/strong>, which is why users value the rigor and precision of the data they consult on the Internet.<br \/>Many contents can be adapted to carry out <strong>videos<\/strong>, since it is also one of the formats preferred by users and, therefore, is more successful in marketing strategies. <strong>digital marketing<\/strong>. In the case of <strong>Instagram<\/strong> Publishing videos as Reels allows you to reach a larger number of users and allow potential patients to learn about the clinic.<br \/>The key to the <strong>Reels success<\/strong>, according to the Metricool report, is the ability they have to reach users who do not follow us. For a Reel to have a large number of views, in addition to the video itself, other elements must be taken into account that must be completed appropriately. We refer to <strong>text and hashtags<\/strong> that accompany the audiovisual content.<br \/>Using prominent hashtags that are related to the topic of the post, in this case health, makes it easier to reach the target audience. In this way, the <strong>Reels<\/strong> help the <strong>clinics<\/strong> to achieve their main objectives on social networks, which include making themselves known and creating a brand image.<br \/>Despite the benefits that Reels bring to reach more users, according to the Metricool report, companies continue to use them more <strong>stories<\/strong> due to the ease and speed of publishing them compared to Reels or even posts.<br \/>To take advantage of the reach that the <strong>Reels<\/strong> that are published on Instagram, you also have to take care of the <strong>video quality<\/strong> that are uploaded. Videos can be recorded from the Instagram app itself or content can be uploaded from the gallery.<br \/>Among the main characteristics that must be taken into account for a <strong>health video<\/strong> be successful and attract the attention of users, highlight the <strong>good image and sound quality<\/strong>, interesting content that engages from the start and works on the emotional factor.<br \/>Working with <a href=\"https:\/\/comsalud.es\/como-los-influencers-sanitarios-pueden-impulsar-tu-marca\/\"><strong>influencers<\/strong><\/a>On Instagram it is one of the strategies that many companies use in the <strong>health sector<\/strong> to promote their services and make their messages reach more users. In this sense, influencers are responsible for uploading all kinds of publications, including Reels, depending on what is agreed with the company.<br \/>Another of the <a href=\"https:\/\/comsalud.es\/15-divulgadores-sanitarios-que-debes-conocer-en-instagram\/\"><strong>Advantages of working with influencers<\/strong><\/a> It is the knowledge that these disseminators have about Instagram and the ability they have to work optimally with the different formats.<br \/>In <a href=\"https:\/\/comsalud.es\/\"><strong>COM Health<\/strong><\/a> We are specialists in <strong>social networks<\/strong>We manage the profiles of clinics, laboratories, patient associations, scientific societies and healthcare technology companies, and we adapt to the latest trends such as Reels so that publications have a greater reach. <a href=\"https:\/\/comsalud.es\/contacto\/\">Contact<\/a> with us to get the most out of your social networks.<\/p>\n<p><a href=\"https:\/\/news.google.com\/__i\/rss\/rd\/articles\/CBMiRmh0dHBzOi8vY29tc2FsdWQuZXMvY29uc2lndWUtbWF5b3ItYWxjYW5jZS1jb24tbG9zLXJlZWxzLWRlLWluc3RhZ3JhbS_SAQA?oc=5\">source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>COM SALUD \/ 16 septiembre, 2022 \/Comunicaci\u00f3n de saludLos Reels multiplican por 12 el alcance de los post en Instagram, seg\u00fan el \u00faltimo informe de Metricool. Instagram es una red social con una gran cantidad de usuarios. Se encuentra entre las favoritas y es por ello que empresas de muchos sectores buscan a su p\u00fablico objetivo en esta red social, tambi\u00e9n del sector sanitario.Entre los diferentes objetivos que se puede plantear una cl\u00ednica, un laboratorio o una sociedad cient\u00edfica en [&hellip;]<\/p>","protected":false},"author":1,"featured_media":12500,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"class_list":["post-12499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-instagram"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.4 (Yoast SEO v20.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Consigue mayor alcance con los Reels de Instagram - COMSalud - COMunicaci\u00f3n en SALUD<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadmarketing.com.mx\/en\/instagram\/get-more-reach-with-instagram-reels-comsalud-health-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Consigue mayor alcance con los Reels de Instagram - COMSalud - COMunicaci\u00f3n en SALUD\" \/>\n<meta property=\"og:description\" content=\"COM SALUD \/ 16 septiembre, 2022 \/Comunicaci\u00f3n de saludLos Reels multiplican por 12 el alcance de los post en Instagram, seg\u00fan el \u00faltimo informe de Metricool. 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